Why Automated Alerts Are Mission-Critical

Account emergencies happen when you're sleeping, on vacation, or focused on other projects. A campaign spending €500 overnight with zero conversions, or a sudden drop in conversion rates during peak season, can cost thousands before you notice.

"This alert script caught a campaign malfunction that would have cost our client €3,200 in wasted spend. It paid for itself in the first week." - Michael Foster, Account Manager

What This Script Does

Our Performance Email Alert script monitors your account 24/7 and sends instant email notifications when spending or conversion rates cross your defined thresholds, giving you real-time visibility into account performance.

Key Features:

Cost Threshold Monitoring: Alert when daily spend exceeds your comfort level
Conversion Rate Tracking: Immediate notification when CVR drops below target
24-Hour Performance Window:& Uses yesterday's data for accurate daily monitoring
Detailed Email Reports: Complete performance breakdown in every alert
Customizable Thresholds: Set limits that match your business needs

How It Works

script.jsjavascript

32 lines

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function main() {
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  // Configuration
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  const EMAIL_RECIPIENT = 'manager@company.com';
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  const COST_THRESHOLD = 500; // €500 daily limit
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  const CVR_THRESHOLD = 2.0; // 2% minimum CVR
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  // Get yesterday's performance
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  const stats = AdsApp.currentAccount().getStatsFor('YESTERDAY');
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  const cost = stats.getCost();
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  const conversions = stats.getConversions();
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  const clicks = stats.getClicks();
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  const cvr = clicks > 0 ? (conversions / clicks) * 100 : 0;
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  let alertMessage = '';
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  let shouldAlert = false;
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  // Check cost threshold
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  if (cost > COST_THRESHOLD) {
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    alertMessage += `🔴 HIGH COST: €${cost} (Limit: €${COST_THRESHOLD})\n`;
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    shouldAlert = true;
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  }
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  // Check CVR threshold
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  if (cvr < CVR_THRESHOLD && clicks > 10) {
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    alertMessage += `⚠️ LOW CVR: ${cvr}% (Target: ${CVR_THRESHOLD}%)\n`;
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    shouldAlert = true;
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  }
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  if (shouldAlert) {
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    MailApp.sendEmail(EMAIL_RECIPIENT, 'Google Ads Alert', alertMessage);
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  }
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}

Business Protection Benefits

1. Budget Protection

Prevent overspend disasters with immediate alerts when daily costs exceed your limits. Early detection can save hundreds or thousands in wasted spend.

2. Quality Monitoring

Low conversion rates often indicate technical issues, poor targeting, or campaign problems. Quick detection means faster fixes and preserved performance.

3. Peace of Mind

Run campaigns confidently knowing you'll be notified immediately if anything goes wrong, whether you're in meetings, traveling, or offline.

4. Response Speed

Respond to issues in hours instead of days. Fast response times often mean the difference between minor adjustments and major budget losses.

Perfect For

Account Managers: Monitoring client accounts for issues
Business Owners: Protecting marketing budgets
PPC Specialists: Managing multiple high-spend accounts
Agencies: Providing proactive client account monitoring

Get Protected Today

Don't wait for the next account emergency. This free script takes 8 minutes to implement and provides 24/7 protection for your Google Ads investment. Download now and sleep better knowing your campaigns are monitored.

Google Ads Performance Email Alerts: Never Miss Critical Account Changes