Why Auto-Pausing Low Performing Campaigns is Essential

Every day your low-performing campaigns continue running, they're burning through budget that could be allocated to profitable campaigns. Manual monitoring isn't scalable, especially when managing multiple accounts or campaigns.

"Automated campaign pausing has saved our agency clients over €25,000 in wasted spend in just 3 months." - Maria Rodriguez, PPC Manager

What This Script Does

Our Pause Low Performing Campaigns& script automatically monitors your campaigns and pauses those that haven't generated conversions within a specified timeframe, but only after they've spent a minimum threshold amount.

Key Features:

Conversion-Based Logic: Only pauses campaigns with zero conversions
Minimum Spend Protection: Ensures campaigns have had enough opportunity to perform
Customizable Timeframes: Set your own evaluation period (default: 7 days)
Budget Threshold: Only evaluates campaigns that have spent your minimum amount (default: €100)
Detailed Logging: See exactly what was paused and why

How It Works

script.jsjavascript

25 lines

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function main() {
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  // Configuration
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  const DAYS_WITHOUT_CONVERSIONS = 7;
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  const MINIMUM_SPEND = 100;
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  // Get enabled campaigns with minimum spend
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  const campaigns = AdsApp.campaigns()
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    .withCondition('Status = ENABLED')
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    .withCondition(`Cost > ${MINIMUM_SPEND}`)
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    .get();
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  let pausedCount = 0;
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  while (campaigns.hasNext()) {
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    const campaign = campaigns.next();
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    const stats = campaign.getStatsFor(`LAST_${DAYS_WITHOUT_CONVERSIONS}_DAYS`);
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    // Pause if no conversions in timeframe
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    if (stats.getConversions() === 0) {
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      campaign.pause();
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      pausedCount++;
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      Logger.log(`Paused: ${campaign.getName()}`);
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    }
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  }
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}

Business Benefits

1. Budget Protection

Stop spending money on campaigns that aren't converting. The average user saves 15-25% of their monthly ad spend by eliminating non-performing campaigns.

2. Improved ROI

By pausing low performers, more budget flows to successful campaigns, naturally improving your overall return on investment.

3. Time Savings

No more daily manual checks across all campaigns. The script runs automatically and only alerts you when action is taken.

4. Scalability

Whether you're managing 5 campaigns or 500, the script handles them all with the same efficiency.

Perfect For

Agencies: Managing multiple client accounts efficiently
E-commerce Stores: Testing multiple product campaigns
Service Businesses: Running seasonal or promotional campaigns
Enterprise: Large-scale campaign portfolio management

Configuration Options

Setting	Default	Description
Days Without Conversions	7 days	How long to wait before considering a campaign for pausing
Minimum Spend	€100	Campaign must spend this amount before being evaluated

Real Results

&"After implementing this script, our agency reduced client wasted spend by 22% while maintaining the same conversion volume. It's like having a PPC expert watching every campaign 24/7." - James Thompson, Digital Marketing Director

Best Practices

1. Start Conservative

Begin with a 14-day evaluation period and €150 minimum spend. Adjust based on your industry and typical conversion cycles.

2. Monitor for Seasonality

Consider pausing the script during major sales periods or seasonal peaks when performance patterns change.

3. Review Paused Campaigns

Weekly review of paused campaigns can reveal optimization opportunities or seasonal patterns.

Implementation Requirements

Google Ads conversion tracking must be active
Account should have at least 30 days of performance history
Basic understanding of Google Ads Scripts (we provide full documentation)

Get Started Today

This powerful script is completely free and takes less than 5 minutes to implement. Stop wasting budget on non-performing campaigns and start optimizing automatically.

How to Auto-Pause Low Performing Google Ads Campaigns: Free Script