Documentation>Campaign Automation
Intermediate Level

Campaign Automation

Master campaign management with automated pausing, budget optimization, and performance monitoring techniques.

30 minutes
Campaign Automation Fundamentals

Campaign automation helps you manage large Google Ads accounts efficiently by automatically pausing underperforming campaigns, scaling successful ones, and maintaining optimal budget allocation.

Key Automation Types

  • Performance-based pausing
  • Budget optimization scaling
  • Bid adjustment automation
  • Quality Score monitoring

Best Practices

  • Start with conservative thresholds
  • Monitor results for first week
  • Use preview mode extensively
  • Set up email notifications
Popular Campaign Scripts
Pause Low Performers
Automatically pause campaigns without conversions

Perfect for preventing budget waste on campaigns that haven't converted in your specified timeframe.

Try This Script
Boost High ROAS
Scale budgets for profitable campaigns

Automatically increase budgets for campaigns exceeding your target ROAS to maximize profitable traffic.

Try This Script