Essential SetupInstallation & Setup
Complete guide to installing Google Ads scripts, configuring permissions, setting up scheduling, and implementing best practices for safe automation.
Before you can install scripts, ensure you have the proper access and permissions.
Required Permissions
- Admin or Standard access to your Google Ads account
- Account must have active campaigns with historical data
- Two-factor authentication enabled (recommended)
Important Note
Manager account users need "Standard" access or higher to the specific client account where they want to install scripts.
Learn how to navigate to the Scripts section in your Google Ads account.
Navigation Steps:
- 1Log into your Google Ads account
- 2In the left navigation, click &"Bulk actions"
- 3Select &"Scripts" from the dropdown menu
- 4&You'll see the Scripts dashboard with your existing scripts (if any)
Follow these steps to install any AdScriptly-generated script.
Installation Process:
- 1
Create New Script: Click the &"+" button in the Scripts dashboard
- 2
Name Your Script: Use descriptive names like "AdScriptly - Pause Low Performing"
- 3
Paste Code: Copy your generated script from AdScriptly and paste it in the editor
- 4
Save Script: Click &"Save" to store your script
Safety First!
Never run a script without testing it first. Always use &"Preview" mode to see what changes will be made before clicking &"Run".
Automate your scripts to run at optimal times without manual intervention.
✅ Recommended Schedule
- Frequency: Daily
- Time: 9:00 AM account timezone
- Days: Monday - Friday
- Why: Avoids weekend disruptions, gives you time to review
⚙️ How to Schedule
- 1. Select your script
- &2. Click "Create schedule"
- &3. Choose "Daily"
- 4. Set time to 9:00 AM
- 5. Save schedule
💡 Pro Tips for Scheduling
- • Start with manual execution for the first week to verify behavior
- • Avoid scheduling during high-traffic periods for your business
- • Consider time zones when managing multiple accounts
- • Never schedule destructive actions (like pausing campaigns) on Fridays
Stay informed about script execution and any issues that arise.
Notification Setup:
- 1. In your script settings, find &"Email notifications"
- 2. Enable &"Send email when script completes"
- 3. Enable &"Send email when script fails"
- 4. Add additional email addresses if needed
- 5. Test by running a preview to ensure emails work
✅ Success Emails Include
- • Execution time and duration
- • Number of changes made
- • Summary of actions taken
- • Link to detailed logs
⚠️ Error Emails Include
- • Error message and type
- • Line number where error occurred
- • Suggestions for resolution
- • Link to support resources
Google Ads Scripts have built-in limits to protect your account and Google's systems.
30 minutes
Maximum execution time per script
250,000
API operations per execution
💡 Tips for Large Accounts
- • Break large operations into smaller batches
- • Use filters to reduce the scope of operations
- • Consider running scripts less frequently for very large accounts
- • Monitor execution time in the logs