The CEO Who Criticizes His Own Product
I won't sugarcoat it: when the CEO of a $3 trillion company sends an internal email saying his flagship product "doesn't really work," something is very wrong.
That's exactly what Satya Nadella did in late December 2025. According to The Information, Microsoft's CEO sent a message to senior engineers working on Copilot where he described the Outlook and Gmail integrations as "basically not functional" and "not smart."
My verdict is clear: Microsoft has a serious problem. And the most concerning part isn't that Copilot has technical flaws. It's that the company has been trying to fix them for over a year and can't.
The Numbers Microsoft Would Rather Hide
Stagnant Market Share
| Chatbot | January 2025 | January 2026 | Change |
|---|---|---|---|
| ChatGPT | 86% | 64% | -22% |
| Google Gemini | ~5% | 21% | +49% |
| Microsoft Copilot | 1.5% | 1.1% | -27% |
The data is brutal. While Google Gemini quadrupled its market share in a year, Copilot lost ground. From 1.5% to 1.1%. With all of Windows, Edge, Office, and Bing distribution behind it.
If you ask me directly: Microsoft has the largest distribution system in the world for an AI product and still can't break past 1%.
Enterprise Adoption: Half Don't Know If It's Worth It
70% of Fortune 500 companies have adopted Microsoft 365 Copilot. Sounds good, but there's a huge asterisk: "adoption" means pilots and phased rollouts, not widespread use.
The reality:
- 50% of companies haven't deployed Copilot to all employees
- 50% of technology leaders surveyed don't know if it's worth the $30/month
- Equal numbers of executives say it's worth it as those who say it's not
After more than a year on the market, having half your customers not know if your product is worth the cost is an alarm signal.
Why Nadella Is Furious
The Email That Changed Everything
According to internal sources cited by The Information, Nadella sent an email to about 100 senior engineers where he was brutally direct:
"Copilot's Gmail and Outlook integrations don't really work for most cases. They're not smart."
This is no minor criticism. Outlook is the heart of Microsoft 365. If Copilot doesn't work well there, it doesn't work.
But what concerns Nadella most is the comparison with Google:
"Especially compared to Google Gemini's recent advances."
When Microsoft's CEO cites Google as the reference for what his product should do, things are serious.
The Ghost of the Past
Nadella isn't stupid. He knows what happens when Microsoft loses a technology battle. Internally, he has reminded his teams of historical mistakes:
- Search: Google dominated while Microsoft stumbled with Bing
- Mobile: Windows Phone failed while iOS and Android conquered the world
- Tablets: Surface arrived late to a party Apple had started
According to The Information, Nadella has warned company leaders that resisting AI integration could mean their departure. The message is clear: this is existential.
Nadella Takes Direct Control
Facing the crisis, the CEO has done something unusual: personally assuming oversight of Copilot development.
Organizational Changes
| Before | Now |
|---|---|
| Development delegated to teams | Nadella reviews directly |
| Monthly progress meetings | Weekly meetings with pressure |
| Normal hiring | Nadella personally calls candidates |
| Competitive salaries | "Unusually high" salaries to poach talent |
According to reports, Nadella actively participates in a Teams channel with 100 senior engineers. He jumps in when he feels AI features aren't performing. He leads weekly meetings where he pushes hard on execution.
More revealing: he's personally calling potential hires and approving salaries well above market to steal talent from OpenAI and Google DeepMind.
After years covering Microsoft, I don't remember Nadella being so involved in a specific product. That says a lot about the gravity of the situation.
The $30 Per User Problem
The Math That Doesn't Add Up
Copilot for Microsoft 365 costs $30 per user per month. But that's just the add-on. You need a base Microsoft 365 license ranging from $12.50 to $57 per user.
Real cost per employee:
| Base license | + Copilot | Monthly total | Annual total |
|---|---|---|---|
| Business Standard ($12.50) | $30 | $42.50 | $510 |
| E3 ($36) | $30 | $66 | $792 |
| E5 ($57) | $30 | $87 | $1,044 |
For a company of 1,000 employees with E3, we're talking about $792,000 per year in licensing alone. It's a massive investment.
Uncertain ROI
Microsoft and Forrester studies talk about savings of 8-20 hours per user per month. But the reality in the field is different:
What Microsoft promises:
- 8 hours/month saved for general users
- 20 hours/month for advanced users
- ROI of $3.70-$10.30 for every $1 invested
What companies report:
- Pilots that extend indefinitely without going to production
- Finance teams demanding ROI proof before approving expansions
- Many licenses purchased but unused ("shelfware")
The classic problem: you buy 1,000 licenses but only 300 employees actively use the tool. You're burning 70% of the investment.
And Now They're Raising Prices
As if the situation weren't complicated enough, Microsoft announced in December 2025 that it will raise Microsoft 365 prices starting July 1, 2026:
| Plan | Current price | New price | Increase |
|---|---|---|---|
| Business Basic | $6 | $7 | +16.7% |
| Business Standard | $12.50 | $14 | +12% |
| E3 | $36 | $39 | +8.3% |
| E5 | $57 | $60 | +5.3% |
| F1 (frontline) | $2.25 | $3 | +33% |
Microsoft's justification: they're including "Copilot Chat" and security features in base plans. But the additional $30/month for full Copilot remains.
My direct opinion: raising prices while your CEO admits the product doesn't work well is a risky move.
Gemini: The Competitor Microsoft Underestimated
The Meteoric Rise
While Copilot stagnated, Google Gemini had a spectacular 2025:
| Metric | Gemini |
|---|---|
| Market share growth 2025 | +49% |
| Monthly users | 650 million |
| Context window | 1 million+ tokens |
| Search integration | Direct and native |
What Google does better:
- Integrated search: Gemini uses Google Search, not Bing. That matters.
- Massive context: 1 million tokens vs Copilot's more restrictive limits
- Verification: Direct citations that link to spreadsheet cells or PDF paragraphs
- Multimodality: Text, images, voice natively integrated
The Comparison That Hurts Microsoft
| Aspect | Microsoft Copilot | Google Gemini |
|---|---|---|
| Web market share | 1.1% | 21% |
| Annual growth | -27% | +49% |
| Backend search | Bing | Google Search |
| Max context | Limited | 1M+ tokens |
| Consumer price | $20-30/month | $20/month |
When Nadella mentions that Copilot needs to improve "compared to Gemini's advances," he's referring to this. Google is executing better.
The Technical Issues Nadella Criticized
Integrations That Fail
The specific issues mentioned in reports include:
Outlook + Gmail:
- Inconsistent sync between accounts
- Email summaries that miss key information
- Reply suggestions that don't capture context
Consumer features:
- Generative editing in Microsoft Photos that doesn't work
- Clipchamp subtitles that fail
- Forced integrations that slow down applications
General experience:
- AI features added to everything regardless of utility
- Copilot popups interrupting workflows
- Degraded performance in apps that didn't need AI
A Windows Central user summarized it perfectly:
"Every app, service, and product Microsoft has now has some kind of AI integration, regardless of quality and usefulness."
The Market Reaction: "Microslop"
On December 29, 2025, Nadella published a blog post asking the industry to move past "arguments of slop vs sophistication." The response was viral... but not as he expected.
"Microslop" became a trending topic. Users criticized Microsoft for adding AI to everything without improving quality. The term "slop" (low-quality AI-generated content) became associated with the brand.
For a company investing billions in AI, having its name linked to "slop" is a PR disaster.
Security and Governance Concerns
CISOs Are Worried
Copilot has access to the entire Microsoft 365 tenant: SharePoint, Teams, OneDrive, Exchange. That generates legitimate fears:
- Oversharing: Can Copilot expose documents it shouldn't?
- Compliance: How do you control what information the AI uses?
- Audit trail: Who's responsible if Copilot leaks sensitive data?
According to Gartner, nearly half of IT leaders say they lack confidence in their ability to manage Copilot's security and access risks.
Regulators Are Watching
The EU and UK are examining Copilot closely. The Dutch government commissioned a data protection review that identified transparency, retention, and accuracy gaps.
In the United States, courts are beginning to treat Copilot prompts, responses, and even training data as discoverable content in litigation.
For companies in regulated sectors (finance, healthcare, legal), these risks can be dealbreakers.
Alternatives Gaining Ground
Google Gemini for Workspace
If you already use Google Workspace, Gemini is the obvious choice:
- Native integration with Docs, Sheets, Gmail, Calendar
- Google Search as backend (not Bing)
- Competitive pricing: $20/month for advanced users
ChatGPT Enterprise
For companies that don't want to depend on Microsoft or Google:
- The most advanced model available (GPT-4)
- Ecosystem independence
- Negotiable corporate pricing
Specialized Options
| Tool | Best for | Differentiator |
|---|---|---|
| AirgapAI | Maximum security | 100% on-premise, no cloud |
| GitHub Copilot | Developers | Specialized in code |
| Claude Enterprise | Long analysis | 200K tokens of context |
What's Coming in 2026
Microsoft's Roadmap
Despite the problems, Microsoft pushes forward:
| Date | Change |
|---|---|
| Now - March 2026 | Copilot promotion at $19.90/month (discount) |
| July 2026 | Microsoft 365 price increase |
| 2026 | Security Copilot included in E5 |
| 2026 | Copilot expansion in Word, Excel, Teams |
Microsoft is betting it can fix the problems before market patience runs out.
My Prediction
After years of following Microsoft, my verdict is clear:
Short term (2026): Nadella will achieve incremental improvements. Integrations will work better. But it won't be enough to close the gap with Gemini.
Medium term (2027-2028): The battle will be decided in enterprise. If Microsoft doesn't demonstrate clear ROI, Copilot renewals will drop. Companies have little patience for $30/user products that don't deliver.
The existential risk: Microsoft has something Google doesn't: distribution. Windows, Office, Azure. But if Copilot keeps disappointing, that distribution becomes an annoyance, not an advantage. Users are already exploring Linux and alternatives. That's not a joke.
What To Do If You're a Microsoft Customer
If You Already Have Copilot
- Audit real usage: How many licenses are active? How many unused?
- Measure before renewing: Establish productivity metrics before the next billing cycle
- Train users: Many adoption problems are training issues, not product issues
- Negotiate: With the pressure Microsoft is under, there's room for discounts
If You're Evaluating Copilot
- Start small: Limited pilot, not massive deployment
- Actively compare: Test Gemini and ChatGPT in parallel
- Define exit criteria: What metrics decide if you continue or abandon?
- Wait until July: Prices change, so do offers
If You Ask Me Directly
I wouldn't invest $30/user/month in a product whose CEO admits "doesn't really work." I'd wait for Microsoft to demonstrate concrete improvements. There are alternatives that work today, not promises for tomorrow.
Do you use Microsoft Copilot in your company? Has it been worth the $30/month? The battle between Microsoft and Google for enterprise AI has just begun, and for now, Redmond is losing.




